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Pioneering the Evolution of Customer & Employee Experience
The Palindromic stands out as a unique boutique consultancy that's truly dedicated to transforming commercial excellence within pharma and medtech.
Our advantage lies in our specialized proficiency in CRM, Omnichannel Engagement, Event & Congress Management, Customer Data Platforms, Marketing Automation, and AI/ML/Agentic AI technology stacks. In addition, we possess extensive real-world team expertise in elevating both Customer Experience (CX) and Employee Experience (EX) for organizations such as J&J, Sanofi, and Daiichi Sankyo.
Our approach blend deep industry knowledge around omnichannel architecture, with cutting-edge technologies like Salesforce, Veeva, Microsoft, and custom or low-code solutions.
Our approach enables us to optimize Omnichannel Engagement, Modular Content, and Automation initiatives across Commercial, Clinical, Marketing and Medical, ultimately driving commercial success and fostering a forward-thinking environment that consistently delivers exceptional experiences for both customers and employees.
Example: Franchise Product Launch
The Challenge
The client had past experience with Novartis, yet no new project in over a decade. The client was keen to use the wider pharma respiratory experience to gain an entry point with the Swiss team.
The Solution
We reviewed with the launch pipeline and together we drafted a strategy of engagement, the stakeholders and solution. After identifying the key stakeholders at pre-launch stage, we enabled the positioning and strategic workshops to then support the launch excellence.
The Outcome
The successful project win opened the doors for additional projects, as a preferred supplier within the respiratory franchise.
Team Experience
Case Study: Global CX Project
The Challenge
Our client had already established a foothold in the UK with MSD and was ready to broaden their horizons. To tackle the intricacies of global growth, they needed a partner with the necessary know-how and experience.
The Solution
The client needed a solution that would improve the customer experience for patients and physicians, while also increasing access to quality real-world data. Through close collaboration, we honed in on the client's unique value proposition, engaged with global stakeholders, and built a tech stack that hit the mark.
The Outcome
The Swiss teams launched a project that focused on the global markets outside of the US. This project served as the foundation for further discussions and projects in new therapy areas. We were able to help the client scale their business into global markets and achieve their desired growth.
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